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Rubra TM

Utz Certified

Sustainability is important for everyone. After all, our future is at stake. In order to be able to make a substantial contribution to sustainability, UTZ CERTIFIED has adopted a practical approach, working together with existing brands. The manufacturers of these brands need raw materials on a large scale – raw materials that are produced by farmers in developing countries. By increasing the sustainability of these raw materials, we are able to raise the standard of living of a large number of farming communities. This allows you to keep enjoying the brands you are familiar with and at the same time contribute to a more sustainable world.

UTZ CERTIFIED is convinced that increasing sustainability should also reinforce the independent position of farmers. This is why farmers are trained in the professionalization of their agricultural practice and operational management. This improves the quality of their products and allows them to produce higher volumes at lower costs. This in turn enables the farmers to negotiate a better price for a better product and to improve their standard of living. Moreover, farmers who work with UTZ CERTIFIED in the global marketplace receive a premium for their crop and they don’t have to pay for taking part in the program.

By working with a strict Code of Conduct , UTZ CERTIFIED sets stringent requirements for the farmers when it comes to the sustainable growing of coffee, cocoa and tea.  Farmers are trained in the area of business skills, labor conditions and environmental protection, and their operational management is checked by independent third parties. The UTZ CERTIFIED traceability system subsequently guarantees that the raw materials have actually been grown and harvested in a responsible manner.

 

Sustainability

Coffee Story